Brand Identity Development

Localizing Global Brand Narrative

I have always taken an interest in localizing brand identities in order to have the edge over fierce competition. During my tenure with United Nations migration agency - IOM, following the launch of the organization's global branding guidelines, I have conceptualized and implemented the organization's primary and secondary logos in the native language, revitalized positioning narrative and visuals with cultural identities. 

This ensured top of mind association as IOM being the leading agency that supports current, prospective and returning migrants/immigrants.