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And Activations

Engaging Millenials, Babyboomers And The Brand!

In 2013, Square group was looking for opportunities to communicate its CPG portfolio to the millennials and babyboomers.


As a result, we organized the first-ever classical music festival in Bangladesh. The 3 days event had 22 artists performing overnight in front of a packed crowd of approximately 17,000. The audience ranged from young adults to seniors that created the opportunity for us to promote a wide range of our company’s skincare and wellness product portfolio. 

Making Migration Work For All

In 2019, I led the organization’s one of the largest stakeholder engagement events in the field of migration. The high-level publicity event was organized to sensitize key government stakeholders, the UN and diplomatic community on IOM’s flagship project ‘Prottasha’.


The policy, processes, and practices brought in front of the audience coupled with high entertainment value had massive visibility and thus, impacted the overall progress of the project.   

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